Alessia Kinésiologie

The visual identity was built around two anchors: sage green and terracotta. The green came directly from Alessia: she wanted to paint some walls of her practice space in sage green. We wanted to create coherence between the physical experience of being in her space and the online one. The terracotta was introduced to bring warmth and contrast. For the logo, Alessia chose the dandelion, a symbol of transformation and letting go, perfectly aligned with the emotional work at the heart of kinesiology. The seeds dispersing in the wind mirror the release of emotional and energetic blockages that her practice facilitates. Squarespace was recommended as the platform for its ease of maintenance, Alessia wanted to be able to update her content independently. The online booking system was selected and configured separately, designed to feel consistent with the rest of the site.