M3S Morgins Ski and Snowboard School
Web Design Visual Direction WordPress Development
2022. www.m3s.ch
M3S is a ski and snowboard school based in Morgins, Switzerland, operating for over 20 years in the heart of this family resort. Until 2022, the school had no dedicated online presence: its services were listed on a third-party website, with no booking functionality and no control over content. The brief was clear: build an independent, bilingual website from scratch, capable of presenting the full range of offerings and converting visitors into bookings.
The existing visual identity (logo, blue color palette) was kept intact. The work focused on building a coherent visual language around it: selecting typography in keeping with the existing brand, and sourcing imagery that reflects the school's spirit: dynamic, accessible, sporty, and family-friendly. The goal was a site that feels alive and welcoming without losing the clarity needed for a booking-driven experience.
Deliverables:
WordPress website (bilingual FR/EN)
Typography selection & visual guidelines
Image direction & curation
Online booking system integration (Yoplanning)
SEO & Mobile optimization